Isaac Seejay, “You are called to be the light of the world”

At Coutumes, we like to highlight those who bring the brand to life every day. Artists, friends, collaborators, and personalities close to our universe. People who share a certain sensitivity to materials, to the passing of time, and to objects that carry meaning. Some encounters go beyond a simple collaboration. Isaac Seejay has been part of the journey since the very beginning of the brand. Present at the opening of our boutique, he spent Coutumes' first months alongside our customers, sharing our vision, our values, and our way of creating the objects we design.

Isaac Seejay is a multidisciplinary artist based in Paris. Today, his artistic practice explores, in its own way, some of the themes that inspire us: transmission, personal stories, and the bonds that connect people.

“This message guides the way I create. To me, art is much more than a means of expression: it is a universal language that conveys wisdom, love, and hope. Through music, dance, writing, and imagery, I seek to create works that bring people together and carry meaning. I sing, compose on the piano, write poetry, and direct short films.

Each discipline feeds the others and contributes to the construction of a single universe. My work is driven by a simple belief: beauty can touch hearts, awaken minds, and bring human beings closer together. I draw my inspiration from encounters and from the stories of our lives. I strive to create sincere works capable of leaving a lasting emotion and offering a new perspective on the world around us.

Beyond creation itself, I see art as a responsibility. A responsibility to bring light where there is doubt, beauty where it is sometimes lacking, and to remind us, through every work, of what makes us deeply human.”

This sensitivity resonates with what we also seek to build at Coutumes: meaningful objects designed to accompany the stories of those who wear them. Beyond disciplines or mediums, we share with Isaac the belief that objects, words, images, and gestures can become vehicles for memories, transmission, and emotion.